Proactive design project //
A bold symbol in support
While we've made major strides towards equality since 1969, there’s still a lot to accomplish. In 30 states across this country, LGBTQIA+ Americans can be legally fired from their jobs, kicked out of their homes or denied medical treatment because of who they are or who they love. For the 50th anniversary of the Stonewall riots and WorldPride month, we created Pride Camo, a bold symbol to rally around and remind the world that until everyone has their rights, the fight goes on.
Cause:
Equality Act
Agency:
Droga5
Year:
2019-2020
Scope:
Concept
Motion Graphics
Web Design
Design Identity
Video Production
Campaign Photography
Retail Design
CREDITS —
Agency: Droga5
Role: Creative / Art Direction / Design
ECD: Kevin Brady
AD: Michael Kleinman
Writer: Craig Gerringer