Brand Transformation //  

Kevin Hart is Always Earning


With the Chase Freedom Unlimited card, you get 1.5% cash back on everything you buy. So even when you’re spending money, you’re earning. And now, Kevin Hart can show us how one of the hardest-working, hardest-earning guys around makes sure his money stays as busy as he does. Earning on gas. Earning on diapers. Earning on earplugs. With Freedom Unlimited, you’re always earning. Throughout this campaign, Kevin Kevin Hart humorously demonstrates how the Chase Freedom Unlimited card turns everyday purchases into rewarding opportunities. Whether he's stocking up on groceries, buying essentials, or indulging in treats, Kevin shows that with 1.5% cash back on every purchase, your money works just as hard as you do.

Client: Chase Freedom

Agency: Droga5

Year: 2019

Scope:
Strategic planning
Campaign Development
Social, OOH, Digital
Creative / Art direction
Video Production
Brand Photography

Through a series of humorous scenarios in everyday stores, the campaign emphasized that with the Chase Freedom Unlimited card, you’re always earning, no matter what you buy.

Credits —

Agency: Droga5
Role: Art Director / Creative
GCD: Juliana Cobb
CD: Victor Monclus
Writer: Jordan Dodson

Production: Furlined
Director Duo: Speck & Gordon

Photography: Collin Erie

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