Help California save water.
Start #DrivingDirty

n response to California's severe drought crisis, we partnered with Volvo to create #DrivingDirty, a clever social media stunt that transformed dirty cars into badges of honor. The activation aimed to increase Volvo's presence on the West Coast while addressing a critical environmental issue.

The campaign encouraged Los Angeles residents to reduce car washing, potentially saving millions of gallons of water. We leveraged social media, cross-brand participation, and dealership partnerships to amplify the message.